Website owners are now realizing the importance of the SEO industry. They are implementing SEO strategies themselves or hiring a team for it. We will discuss SEO tools for agency here.
Table of Contents
Considering the demand for this, SEO agencies have also started in large numbers.
Some big companies like Neil Patel and Gotch SEO have also emerged.
Day by day, the importance of SEO is increasing, and the competition in the market is also growing.
Considering the increasing competition, many free and paid SEO Tools For Agency are now available.
You need to be careful while using SEO tools because if you get the data wrong, your analysis will be inaccurate.
If the analysis is incorrect, the SEO strategy will also be flawed.
So make sure to check proper reviews and authenticity while purchasing SEO software.
Some of the important tools that every SEO agency should have are as follows:
SEMrush SEO Tool
This tool is so popular that every SEO agency should possess it. It is not just for Google Search Engine Consultants but for every digital marketer.
SEMrush provides solutions to every problem you face while marketing.
There are 4 steps to using this SEO software:
Measure Data
Generate Report
Improve Website
Generate Report again
With the help of the above 4 steps, you can use SEMrush optimally.
Let’s talk about what you can measure and what data you can get in SEMrush.
- Your Website’s Current Traffic
- Current Keyword Rankings
- Total Backlinks Of Your Site
- Your Top Competitor Analysis
- Paid Advertising (PPC) Data for Keywords
- Domain Authority (DA) of Website
- Country-wise Website Traffic
- Keyword Volume
KEY FEATURES:
- I prefer to use SEMrush for keyword research. Understand new keyword ideas quickly.
- The competitor’s online presence and the keywords targeted by him are easily known.
- Understand the health of your website and get tips on where to improve.
- Can easily identify and fix technical issues of the website.
- Analysis of backlinks is done easily
PRICING:
SEMrush offers you below pricing plan
Pro: $129.95 Monthly
Guru: &249.95 Monthly
Business: $499.95 Monthly
USED FOR:
- We can use it for SEO-related tasks
- It makes content marketing easy
- Use for marketing research
- Use for keyword research.
CONS:
- Sometimes, keyword volume may appear inaccurate compared to Google Keyword Planner.
Ahref SEO Tool
It is a complete SEO tool for Google search engine experts. It provides webmaster tools, backlink checker, broken link checker, website authority checker, keyword generator, youtube keyword tool, amazon keyword tool, Bing keyword tool, SERP checker, seo toolbar, WordPress plugin, keyword rank checker, keyword difficulty checker, website checker, AI writing tools.
Backlink checker is one of the most popular tool which Ahref have.
Ahrefs has a wealth of web data used for website analysis. It boasts the second-largest web crawler capacity after Google.
After purchasing its paid version, you will get a total of 4 access levels:
Admin Level
Guest Level
Member Level
Owner Level
You can change the levels by going into the Account Settings -> Members.
It is mainly known for backlink counting. Their crawler crawls the web every 15 minutes so that the user can get a fresh and updated backlink count.
Another special thing about this tool is that this tool also informs you about lost backlinks.
KEY FEATURES:
- It can take an SEO audit and finds the technical issues.
- Helps you to find proper keywords with their volume.
- Can find the maximum backlinks which your site received.
- Able to provide you most accurate competitor analysis.
- Can generate reports for your SEO work.
PRICING:
Ahref offers you the below pricing plan
Lite: $99 Monthly
Standard: $199 Monthly
Advanced: $399 Monthly
Enterprise: $999 Monthly
PROS:
- They have the largest data of backlinks
- Domain Authority (DA) says it best
- It is the best tool for keyword research.
CONS:
- The paid version is very expensive
- Advanced features take time to understand.
- Data visualization is not good
SERPSTAT SEO Tool
SERPSTAT is a paid tool. Some of its features are free, which you can use after logging in. It has 4.5 stars on Capterra and G2. Companies like Uber and Shopify have used this tool.
This tool is great for competitor analysis and provides you with a thorough site audit. Keyword research, as well as AI content generation, also make the job easier. So far, 1.4 billion domains have been crawled by this tool.
If you want to streamline your marketing efforts, utilize this tool. You can track the sources of website traffic, the number of backlinks, and other essential SEO factors.
If you are running a paid campaign, it’s beneficial to understand how your advertisements are performing in comparison to your competitors
This tool also provides SEO recommendations, so if you have SERPSTAT, you may not need a digital marketing agency.
The developers of SERPSTAT are well aware that technical issues on a website can impact its rankings, which is why they prioritize addressing technical issues.
If you discover additional issues, you can set the site to auto-check, a feature provided by this tool.
Here, you can analyze keywords searched on Google in 230 countries.
Additionally, it assists in grammar and spelling checks for content.
If your content writer has used an AI tool for content creation, you can also verify it here.
KEY FEATURES:
- Helps you discover who you truly are
- Fixes technical issues on your site with top priority
- Performs rapid keyword research on any topic
- Highlights important elements from competitors’ sites
- Creates a keyword cluster for exporting
USED FOR:
- Accurate keyword research
- AI content generation
- Deep site audit
- Finding website content opportunities
CONS:
- Not as much popular as SEMrush & Ahref
- Need to improve their rank tracker functionality
PRICING:
Individual: $59/month
Team: $119/month
Agency: $479/month
Yoast SEO Tools For Agency
If you’ve used WordPress or are familiar with it, then you must be acquainted with Yoast SEO.
Yoast SEO is instrumental in enhancing your website’s ranking. You need to install it as a plugin on your website.
You can avail both its free and premium features.
This plugin adeptly resolves technical website issues. It guides you in creating SEO-friendly content and ensures readability.
It provides alerts for any mistakes you might make. Its premium version even identifies keyphrases and synonyms.
If you’re facing internal linking issues, I strongly recommend using Yoast SEO Tools For Agency.
KEY FEATURES:
- They offer free SEO training.
- Readability analysis enhances content quality.
- It automatically redirects your dead pages.
- Provides 24/7 expert support.
- Automatically adds all structured data
USED FOR:
- Perfect for On-Page SEO Purposes
- Resolving Technical Issues
- Tracking All Posts and Pages
- Checking Metadata and Schema.
CONS:
- Important features are included in the premium version.
PRICING:
- Free: $0 Forever
- Premium plugin: $99/year
- Plugin subscription: $229/year
Rank Math SEO Tool
WordPress websites extensively use this plugin for SEO. Currently, the plugin has been installed on a total of 28 million websites.
Ideally, this plugin handles the SEO of web pages.
Prominent brands like Ahrefs, Semrush, Moz, Backlinko, and HubSpot utilize this plugin for their sites.
This plugin allows you to easily customize your SEO, assisting search engines in obtaining information about the webpage through structured data.
Rank Math can be integrated with your favorite platforms such as Twitter, Bing, Facebook, and Google.
Here’s what you can accomplish with Rank Math:
- It offers more than 15 inbuilt modules for your use.
- You can track keyword rankings.
- It analyzes web pages using 30 main SEO factors.
- It facilitates one-click import/export and seamless data migration to other plugins.
- It is compatible with both WordPress editors, Classic and Gutenberg.
- The plugin provides more than 20 schemas.
How to Start Your Own SEO Agency video of Neil Patel. It will help you to understand How To Find Quality Leads For Your Digital Commerce Agency.
