India has a population of 1.4 billion, and its culture is vastly different from any other culture in the world.
Here, people are often too busy to follow traffic signals while traveling. However, when purchasing groceries from D-Mart, they dedicate their entire Sunday to buying goods at a mere 2% discount.
In India, owning a house is considered the best investment for growing wealth. Once you get a job, there is an unspoken pressure to buy a home.
Since homes hold significant importance for people, there is immense potential for the paint industry in India.
Recognizing this opportunity, the cement giant Birla Group has entered the market with its new paint brand, Opus, aiming to capture a market share of around ₹10,000 crore. Similarly, JSW Paints has also ventured into this highly competitive industry.
Currently, Asian Paints holds the largest market share in the paint industry, followed by Berger Paints in second place and Kansai Nerolac in third.
