If you are looking for Brightcom Group, then you are in the right place.
This company operates in the advertising industry.
The company’s business is spread worldwide, and it is trying to create an ecosystem around digital advertising.
This company works with top companies in all sectors such as Airtel, British Airways, Coca-Cola, Hyundai Motors, and ICICI Bank.
Brightcom Group is always excited to work with IoT technology.
This company is listed on both platforms NSE & BSE.
Table of Contents
Let’s take a look at how we can communicate with the company.
Website – https://www.brightcomgroup.com/
Contact No – +91 75500 04474
Email – ir@brightcomgroup.com
Address – Floor: 5, Fairfield by Marriott, Road No. 2, Nanakramguda, Gachibowli, Hyderabad, Telangana 500032
CIN – L64203TG1999PLC030996
Social Platforms – The company is active on Facebook & Twitter
Brightcom Group Share Price
The company’s shares have been trading since 2005 on the stock market. They have shown a low of 2.41 rupees and a high of 117 rupees in the last 20 years.
As of 2024, currently, its share price is 18 rupees.
Products and Services
As I mentioned, the company’s primary business is advertising. Therefore, it is always striving to cover all types of advertising platforms and opportunities.
Brightcom Group serves its ads through digital media, the internet, social media, video ads, audio ads, media and entertainment, mobile, advanced marketing and software development, AI and data analytics, email marketing, and e-commerce.
Technology and Innovation
The company has already started to utilize AI technology for its ad services. They are using AI for the following advancements:
- Better Audience Targeting and Segmentation
- Real-time Bidding (RTB) Optimization
- Predictive Analytics
- Ad Creative Optimization
- Ad Placement and Contextual Targeting
- Fraud Detection and Prevention
- Campaign Performance Analysis
- Personalization and Dynamic Creative Optimization (DCO)
- Budget Allocation and Optimization
- Ad Attribution and Measurement
Market Presence
As of March 2024, Brightcom Group has a market capitalization of ₹3,579 Cr, which falls under the Small Cap category.
Operating within the advertising industry, Brightcom’s market presence may seem modest compared to the vast $615.2 billion global advertising market.
However, it’s essential to note that even giants like Google, although prominent in the advertising sector, only hold a 13% market share.
In the diverse advertising industry there are all types of ads came into the picture. they can be offline ads or online ads.
Globally, Brightcom runs its advertisement business in 25 countries
Partnerships and Collaborations
As this company can promote all types of ads, they have clients with huge market caps like P&G, Coca-Cola, ITC, Unilever, and Airtel.
The company acquired Online Media Solutions in Israel, which helped their management grow the business into 13 global countries. This acquisition was made in 2008.
In 2010, the company raised US$18 million from Oak India and Batterymarch for further business growth.
In 2023, Brightcom and Consumable Inc. signed a definitive agreement to form a joint venture to offer Audio Ad Solutions.
Corporate Social Responsibility (CSR)
The company believes in improved health, education, and environment and accordingly has undertaken several programs and initiatives for the disadvantaged, vulnerable, and marginalized population living in the local community. To achieve the same, the Company has a well-formulated CSR policy.
in 2022, the Company has spent Rs. 9.59 Lakhs on CSR activities in the areas of Education and Environmental Protection.
This amount is around 2% of the company’s annual profit.
If you want to know more about this company or if there are specific things you want to know, please tell us in the comments or email us at contact@nikhilx.com
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